What Is Performance Measurement System Performance Max is a goal based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign It s designed to complement your keyword based Search campaigns to help you find more converting customers across all of Google s channels like YouTube Display Search Discover Gmail and Maps
Performance Max campaigns are a powerful way to reach your target audience across Google s network One of the key decisions you ll need to make is which objective to use or if you should choose no objective at all With AI Max you ll be able to balance driving better performance and improving flexibility with AI all while gaining new precise controls for your campaigns
What Is Performance Measurement System
What Is Performance Measurement System
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At the top right select More Settings On the left select Performance Turn Preload pages on or off Select the setting that you want Tips Avoid running multiple apps at the same time Reset Chrome settings to default so it runs like it did when it was first installed Learn how to manually remove unwanted programs on your computer Performance Max helps you drive performance based on your specified conversion goals delivering more conversions and value by optimising performance in real time and across channels using Smart Bidding
Note Performance Max campaigns that use auto generated videos may show customers who visit your landing page a different product than the one featured in your video This difference may be caused when the product linked in your Final URL doesn t match the product in Nov 17 2024 nbsp 0183 32 Understand how your Performance Max campaign is performing across all of Google s channels and inventory and clearly see how each channel contributes to your overall conversion goals Drill down into specific channels and ad formats including video and ads with product feeds to pinpoint opportunities for improvement
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With performance estimates you can view estimates of performance related metrics for different bid types while you set up a new campaign Depending on the campaign type and bid type you choose you can view estimates for metrics like conversions conversion value avg CPA avg vCPM avg CPV ROAS or others over weekly or daily time periods Set up asset testing Go to Experiments within the Campaigns menu To create a new experiment Select the plus button from All experiments tab and then select Performance Max card and Performance Max Optimization or Select the plus button from Performance Max experiments tab and then Test a Performance Max feature
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